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NEW YORK (Jan. 11, 2019) — Legendary NASCAR driver Jimmie Johnson and Ally revealed the new look for the No. 48 Ally Chevrolet this morning, unveiling a blend of Ally’s unique branding along with Johnson’s iconic number & color.

“This is an exciting beginning with Ally, and we wanted a car that conveyed that excitement to our fans,” Johnson said this morning after unveiling the new car on Good Morning America. “Personally, I’ve put a ton of time in on this paint scheme to help our team develop the new look.”

In October, Ally, a leading digital financial services company, announced that it would join Hendrick Motorsports as the whole-season primary sponsor of Johnson’s team in 2019 and 2020. The sponsorship will feature Ally on the champion driver’s cars throughout the full 38-race NASCAR schedule, beginning with February’s 2019 Daytona Speedweeks and the 61st running of the Daytona 500.

“We wanted Jimmie and fans throughout the country to love the car, so we were ecstatic that he took such a hands-on approach to developing a paint scheme that would stand out and his fans would embrace,” said Andrea Brimmer, chief marketing and PR officer for Ally. “It’s just another example of why our relationship is such a great match. His values line up with Ally‘s approach. We both have high standards and want to make sure we ‘Do it Right’ for our fans and customers.”

Johnson, who is signed with Hendrick Motorsports through 2020, selected a black gloss as his base color with matte decals in Ally’s color pallet. Johnson‘s iconic neon yellow 48 will anchor the car.

GM has been undergoing a transformation over the past four to five years, getting rid of expensive, money-losing programs like the Opel brand in Europe, and investing more into electrification and autonomous vehicle technology. It has also warned repeatedly, Friday’s investor meeting being no exception, to a coming downturn in the traditional automotive business.

In November, GM ramped up its belt-tightening measures with cuts to factory and white-collar workers, plant closures in North America and the elimination of several car models as it tries to transform into a nimble company focused on high-margin SUVs, crossovers and trucks and investments in future products like electric and autonomous vehicles.

The actions, which are meant to safeguard the automaker from an expected downturn in the U.S. market, will increase GM’s annual free cash flow by about $6 billion, including cost reductions of $4.5 billion and lower capital expenditure annual run rate of almost $1.5 billion by 2020. Ford took similar cost-cutting measures in 2018.

Even as GM announced those cuts, it said it would double engineering resources allocated to electric and autonomous vehicle programs by 2020.